You’ve spent a considerable amount in creating content for your website and your marketing strategy looks on point. Of course, you’re looking forward to expanding your business and, getting top rankings on search engines is also a part of your plan.
But, how do you rate your webpages?
From time to time you’ll think of improving your content and you’ll also set benchmarks for your website. However, this won’t really matter unless your webpages are rated with a high quality by Google.
Google follows a method to set the qualities of your webpages and if they fall in low quality then you need to take the points we’re about to discuss quite seriously. Most of the points of discussion are popularly known but since they don’t “seem” too complicated, some brand owners tend to take it lightly.
We urge you to please pay attention and follow this.
Research & Originality – Google loves original content. If you copy paste it from anything that is published online, google will consider your content as duplicate and will not give it the required rating. If you’re writing about what has been derived from any other original idea then don’t fret. Back up your content with a lot of research & write from your point of view. If you try to change a few words here & there and copy paste content from some other site then your content still runs a high risk of getting a poor quality.
Relevant Links & Tagging – If your article has been picked up from any external link or you have something relevant that is within your blog or site then don’t forget to link it. Linking to relevant source files or related content will add credibility to your page & account. It will also make your brand look more confident and will have cross benefits from other brands in the future. Tagging your images & videos is very important. Make adding Alt a habit in all of your content & always add a transcript for your videos so people have the option to read as well & it can easily be understood by Google.
Search & Keyword Compatibility – More than often we come across search results that have a heading that seem to fulfil your search query but the matter inside is completely different. Some users try to use popular keywords for getting traffic. This traffic has a very short lived life and it does not build stickiness with your website or your business. Always add keywords that are core to your content. If Google sees a large traffic from your site bouncing off then the quality of your page will be marked lower.
The Loading Speed – The time a website takes to load depends a good deal on the network that you are in. However, to make sure your website loads on time in any network, you will have to try & keep lighter content on your site. By lighter content we meet the content that does not have very high resolution images or videos that will increase the load time of your site.
Language & Layout – It may sound a little absurd but yes if your content is full of grammatical issues you run a high risk of being poorly rated. Language plays an important role in determining how well researched the content is. A poorly written content can also put off the audience reading it & therefore you must be careful about the content you post. Try to also keep a cleaner layout & simple design that does not make your site look cluttered.
Not a very detailed report but includes the top high factors that determine the low or high quality of your pages. Google algorithm changes quite often but the basics mentioned above will hardly ever change. They might get modified slightly but then what are we hear for? We’ll keep adding any new updates in this topic.
Have any questions? Please drop a comment. We’ll be happy to help you at the earliest.
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