There is too much of everything in advertising and yet it’s not enough to drive a movement, change a mindset or create loyalty. So many methods from advertising in 1960s…
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About a few years back, influencer marketing excited everyone. It was the most glorified way to get intelligent people to talk about your brand in the most subtle yet…
One of the biggest challenges I’ve personally faced has been about promoting an on ground event on new media. 80% focus always goes in the venue, menu, guests, invitation, dress…
The thin line of crossing over to the other better side isn’t always visible. It might be about time for you to quit your current job. It might just be…
The biggest fear of independent content writers is to be able to generate ideas regularly. Or so we’ve heard. According to me, the real biggest fear of independent content…
You’ve just received a new brief & you’re sitting there wondering where to start your campaign from. Nothing new, we have all felt that way at some point or…
Control over a brand’s reputation has entirely moved from the owner to customers. Customers have the power to either uplift a brand or bring it down in just a few…
“In my opinion, the future of mobile is the future of everything.”- Matt Galligan That’s the best way anyone has ever described the increasing importance of mobile devices. Mobiles have…
A work place in not meant for conflicts with people. Neither should you start a conflict, nor should you indulge in one. And if you happen to observe one &…
Today was the worst work day ever. Maybe a slight exaggeration, but, I did not get to read my book, I did not enjoy a decent cup of coffee, I…