Getting consistent traffic and decent ranking on search engines is the biggest worry for all of us. Especially the ones who are starting up and don’t have the luxury of time or money.
No matter how much traffic a business gets on their website, the idea is to keep increasing it in order to make more money.
To be honest, there is no magic trick to obtaining good traffic. But, steady and consistent efforts will give you positive results.
Let’s find out.
Regular Data Interpretation
Not all business owners are experts in deriving insights from analytics & not all businesses can hire people to do this daily. In my opinion, it is important for every online business owner to be able to understand basic analytics and use it to better the performance of their website.
Google Analytics by far is the most convenient free analytics tool. If your needs are too high then you can upgrade for sure, but at the beginning when you’re just setting up, Google Analytics will work wonders.
It’s true that most of us don’t have the luxury of time to check analytics daily and derive inferences from it. Having said this, it is still an important factor whether you give it attention or not.
Start with a small and easy method.
Basis the nature of your business, understand the most important parameters you need to closely monitor. You can customize & set automated reports for it from Google analytics. It’s a one-time effort but will go a long way.
This practice will get the most important information sent to your email every day without fail. So, no matter how busy you are, you won’t miss receiving the data that usually takes up a lot of time to collect.
Optimize Most Visited Paths
Businesses mostly put a lot of thought in designing the homepage of their website & make sure the entry points to other pages are perfectly placed.
If you look at it, search engines don’t provide one entry point to your site. Any of your pages may appear in search results. Some pages will be more popular than the other.
Therefore putting your time and effort only on the homepage (maybe a few more pages) is not going to help practically. You need to make sure that users are easily able to navigate across your webpage from one page to another and in between pages.
Monitor the path users take after they enter your website. Where are the users spending most of their time? What’s the exit point? Maybe you can optimize the exit pages in a way that users find a way in some other pages. Try and include subscription or any sort of registration in the most visited pages.
Keyword Optimization Using Analytics
Adding relevant keywords and including them in your content is an essential SEO method. However, analyzing keyword performance can help you boost traffic as well.
How often do you check the search queries that drive traffic to your website?
If not much, then make it regular. Find queries that are driving maximum traffic. Optimize these top pages to improve their rankings and position of SERPs.
Keywords that are ranking at lower positions (15-20 to be precise) try to bring them up to 11th position, which is technically the first on second page. You’re still in a good position.
Ensure that the load time for your pages is low & that all pages are mobile responsive. You may also better your rankings by adding more content to existing pages that are high in terms of traffic.
Creating Conversion Opportunities
Sometimes pages that rank high on Google get you a lot of traffic but they fail to keep the visitor engaged. It could either not be providing information that the visitor came looking for or must not be leading the user to the next page or next action.
Most visitors lose their path on websites when CTAs aren’t defined or placed properly. We have had clients complaining that they get thousands of visits but no queries are being filled, no calls are coming through and no registrations.
That’s mostly because a visitor does not know what to do.
What is it that you want a user to do after he’s visited a page on your website? Ideally, not all pages will have the same purpose, (unless you’re a content website like ours).
Your online business has webages designed for different activities. For example; a product page, a payment gateway page, a blog or FAQs page. None of these pages have the same objective. Don’t ignore these minute details because each click counts. Look out for unusual increase in bounce rates on important pages.
Lastly, make sure your top pages don’t become exit pages for your visitors. Optimize them well in order to usher the visitors to next pages. Don’t keep more than one goal on a page. That will totally defeat the purpose and it’s not very subtle.
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